It’s that less-than-clean feeling you get, when you think about your every click being tracked. I used to be a part of the masses who though “I’ve got nothing to hide, who cares if I’m tracked.” But after watching Mikko Hyppönen from F-Secure talk about the individual’s right to privacy in his TED talk, I […]
2007 – 2011; Director, Marketing and Communications
A dream job, creating something from scratch. Working to get the essence of the Helsinki business region into writing and visuals. Creating the communications strategy and overseeing the rollout. I was so thankful for having Pia Partanen from Kuudes kerros and Riikka Rantakari from Pohjoisranta Burson-Marsteller in my corner, making sure the outcome was stellar.
Why did I leave? I am at my best in new situations, under stress, making decisions with limited information. After five years the stage was set and I was loosing my energy and dedication. It was time to let Jenny Antonen take HBH to the next communications level.
Hands-on experience in the corporate communications of an international company. I worked long stints in the Enso-Gutzeit/Enso Oyj/StoraEnso corporate communications department during summer holidays from various schools and colleges. The grand finale was working in the communications team during the merger of Stora Kopparbergs Bergslags AB and Enso Oyj in 1998.
Commission of the EU Delegation to the United Nations
1999; Raporteur, Security Council
I’ve always been a ‘let’s make the world a better place’ type of person. I was lucky and proud to be a part of the EU Commission delegation at the UN for six months during my graduate studies in New York University. I also realized that I was a more grass roots level type of person. A valuable lesson to learn at the end of my two-year graduate studies.
Yes, you might wonder why, but I wanted to include this one. It was a great opportunity to learn about people. Or New Yorkers anyway.
I specifically remember the young son of a professor, who, in the gentlest of ways, taught me the fine art of wishing Happy Holidays instead of Merry Christmas “Because we are Jewish but don’t practice and you shouldn’t assume a person is religious.”
And the jazz singer who worked on his fear of heights on the rotating treadwall. “Mentally I’m climbing but physically I’m a foot above the ground.”
Working in a startup. Many will nod a knowing “Yep, know what that’s all about.”
I was hired as a temp office assistant to a 300m2 office with 2 desks and 3 chairs. After I set up the office (first thing I bought was a coffee machine), I was promoted to Communications Manager.
I was lucky to get Anriikka Viik, a very talented graphic designer, on my team. We worked on creating the brand essence, the visual identity and I wrote the copy for the web site.
In the space of the 12 months that I worked at OpenMobile I learned several years worth of understanding about the mobile business, startups, venture capital, working too hard, burning money, burning out and, being out of a job.
Needless to say, we were caught in the final explosion of the millennial bubble and the company is no more. But I’m glad it came my way. My win, for sure.
I did my solid communications grunt work at AC Sanafor. A Helsinki-based communications consultancy firm and affiliate of the Weber Shandwick, I was welcomed by Sari-Liia Tonttila and given the possibility to learn and better my skills at writing, editing, producing brochures, crisis communications, investor communications, product launches, project management and team leadership. I had no other reason to leave, except for the incredible opportunity that Helsinki Business Hub was.
Two years with a great mind and a superb dude, Timo Sillander, at Joynery. But despite great times, no great company emerged where we both could blossom. So we decided to change strategy: he stayed on with Joynery and I moved on to Eiramo Com. I recommend him to the nth degree when you need a concept designer for a communications project that has a digital twist.